taicheng

　　Authorities are studying policies to support energy-saving and environmentally friendly home appliances and encourage consumption of green appliances, which may include but not be limited to variable frequency air conditioners. This means that the consumption of green appliances is expected to reach a new high after the three policies of sending home appliances to the countryside, subsidizing energy conservation and exchanging old appliances for new ones expire one after another.

　　As predicted by industry insiders, there are two key words in the home appliance industry in 2012, one is energy efficiency, and the other is business channels. The former will guide industrial upgrading and become the main driving force supporting the growth of household appliances industry in 2012, while the latter is mainly reflected in the rapid development of e-commerce.

　　Stimulate consumption of household appliances

　　Continued policy focus on industrial upgrading

　　During the "11th five-year plan" period, the three policies of stimulating and stimulating domestic consumption, namely, providing subsidies for energy conservation and exchanging old appliances for new ones, played an important role in maintaining the rapid growth of the home appliance industry. In 2011, the industrial sales output value of the home appliance industry increased by 21.8% year-on-year.

　　The ministry of commerce has said it will "review the experience of the past two years in bringing home appliances to the countryside and exchanging old appliances for new ones, and promptly study and formulate replacement policies." Although the specific details of "continuation policy" are not clear, the policy direction has aroused wide attention in the industry.

　　Authorities are studying policies to support energy-saving and environmentally friendly home appliances and encourage consumption of green appliances, which may include but not be limited to variable frequency air conditioners. "There is no need to rely on subsidies, but policies are needed to guide and encourage companies to increase technological innovation and energy-efficiency research and industrialisation." "And that has caught the attention of policy makers."

　　The proposal on the development plan of China's household appliance industry during the 12th five-year plan period (hereinafter referred to as the proposal) also clearly states that the upgrading of industrial structure will become the main driving force supporting the growth of the household appliance industry in 2012. "Technological innovation" and "energy conservation and environmental protection" will become key words in the upgrading of the household appliances industry, and the energy efficiency of major household appliances will be increased by an average of 15%.

　　Accelerated enterprise layout

　　2012 home appliances market is expected to be low after high

　　However, jiang feng, President of China household electrical appliances association, pointed out that household appliances enterprises should not rely too much on the national subsidy policy, but also strengthen their own business ability and level to find a suitable model for their own development, and at the same time, actively promote technological research and innovation to improve the technical level and international competitiveness of the household appliances industry.

　　In fact, companies have long been prepared for a policy break and are testing the high end of the market through technological innovation. Take air conditioning as an example. After years of development, from fixed frequency to frequency conversion era, the technical pattern of the whole industry basically centers on energy conservation, environmental protection, silence, health and other fields. The upstream and downstream industrial layout covering such technologies has been mature, and in the past two years, with the global economic downturn, it is urgent for the industry to take new technologies as the core to improve its industrial value. According to the requirements of "planning proposal", the proportion of variable frequency air conditioners in the 12th five-year plan period has been increased from less than 15% now to 50%.

　　In addition, enterprises are also actively introducing cloud computing and other information technologies into the high-end consumer market, including smart home appliances. It is reported that chigo air conditioning yesterday launched full dc variable frequency cloud air conditioning, integrating cloud computing technology into the air conditioning industry for the first time, realizing seamless links with mobile phones, computers and even televisions, enabling consumers to control air conditioning anytime and anywhere.

　　Jiang feng predicted that in 2012, the home appliance market will show a low after high development trend. In the early stage of 2012, the overdraft phenomenon in the policy market brought by the end of the national subsidy policies in the home appliance industry will be prominent, and the market development will have a stage low tide. But this overdraft phenomenon will disappear in the short term, the development of the industry will not have a big impact. In addition, real estate regulation, European debt crisis and other factors will continue to affect the home appliance market in 2012. However, in late 2012, on the one hand, follow-up policies will further stimulate the consumption of home appliances, and on the other hand, the market driving effect of affordable housing will be reflected, which will accelerate the development of home appliances market.